Otro.


Skinwear Brand Identity.

The project proposes to create the identity of an underwear brand, the products of which do not base in the differences between genders. The identity pretends to bring to the extreme this concept to create a credible and strong brand inside the actual underwear commerce.


Different editorial pieces were created to explain the brand. The main ones were a catalog with the photos of the Autum/Winter campaign and a product guide to explain to the consumer the type of product and how it works.






The packaging was designed as a link between the most ideological part of the project and the most commercial part, creating a packaging that claims and attracts.





Social networks were also given much importance as a point of protest and union with the consumer.
Elisava
 2017
Academic project.
Final Degree Project.

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maria.cabre.mas@gmail.com