Otro - Skinwear
![](https://freight.cargo.site/t/original/i/531cf9f6cb5c3a082be9d6c2101864a167ea1ca7da304b1a572936e849fb6f2c/laus.jpg)
Otro Skinwear, brand creation and art direction.
The project proposes to create the identity of a genderless underwear brand bringing this concept to the extreme to create a credible and strong brand inside the current underwear market.
2017
The project proposes to create the identity of a genderless underwear brand bringing this concept to the extreme to create a credible and strong brand inside the current underwear market.
2017
![](https://freight.cargo.site/t/original/i/2e23e175c4a2050e8464094d9c0c15ebdbe6d28ab8bd8169181c5e3f7680368f/otro03.jpg)
![](https://freight.cargo.site/t/original/i/cb79ce3b3641099a940ad6bc7e0f0a359bee1d789d5746e30b3eb50b85dd5f10/otro04.jpg)
![](https://freight.cargo.site/t/original/i/86ef51bc0550ada0db8f862929adb608eeccbcae6858b0635491003ffac62b3a/otro01.jpg)
![](https://freight.cargo.site/t/original/i/04711fdeab4c82046e2e2ac147fbb045219246b10ca7165d5fa803a429b9aadc/otro05.jpg)
![](https://freight.cargo.site/t/original/i/9fc4d24ff1111dbadcffff58c79e4614f6a353766f2e23471b3e363d5979640f/otro02.jpg)
Different editorial pieces were created to explain the brand. The main ones were a catalog with the photos of the Autum/Winter campaign and a product guide to explain to the consumer the type of product and how it works.
The packaging was designed as a link between the most ideological part of the project and the most commercial part, creating a packaging that claims and attracts.
The packaging was designed as a link between the most ideological part of the project and the most commercial part, creating a packaging that claims and attracts.