Otro - Skinwear

Otro Skinwear, brand creation and art direction.

The project proposes to create the identity of a genderless underwear brand bringing this concept to the extreme to create a credible and strong brand inside the current underwear market.
Different editorial pieces were created to explain the brand. The main ones were a catalog with the photos of the Autum/Winter campaign and a product guide to explain to the consumer the type of product and how it works.

The packaging was designed as a link between the most ideological part of the project and the most commercial part, creating a packaging that claims and attracts.
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